Eagle, ID, September 1, 2023 – The Idaho Potato Commission’s (IPC) popular Idaho® Potato Malted Milkshake and Fries ice cream, created in partnership with Van Leeuwen Ice Cream, is now one of eight fall flavors sold exclusively at 3,500 Walmart locations nationwide starting September 1.
On February 23, Van Leeuwen launched the signature flavor in their Los Angeles and New York scoop shops to celebrate Potato Lover’s Month. It was also available online for a limited time.
“Based on how quickly the ice cream sold out in February, I’m not surprised Walmart selected Idaho Potato Malted Milkshake and Fries to be one of its featured fall flavors,” said Jamey Higham, President and CEO, IPC. “We’re thrilled because Walmart is already one of our biggest retail partners, and this means more folks around the country will be able to try it.”
Malted Milkshake and Fries tastes just as it reads: salty, crispy French fries dipped in a creamy malted shake. To best emulate the taste of fresh fries, Van Leeuwen’s in-house pastry team created French fry inserts using Idaho potato flakes.
The flavor pairing is so popular that an early 2023 survey revealed it edged out chicken and waffles and biscuits and gravy as one of America’s favorite duos.
Seven other flavors will be hitting the Walmart shelves at the same time: Honey Cornbread With Strawberry Jam, Sweet Potato Casserole and Pumpkin Cinnamon Roll. New flavors include Cranberry Crumble, Apple Pie, Purple Velvet, and Sticky Toffee Pudding.
Pints of Malted Milkshake and Fries and the other seven fall flavors will be available to purchase for $4.98. This limited release is available through October 31, 2023.
About The Idaho Potato Commission
Established in 1937, the Idaho Potato Commission (IPC) is a state agency responsible for promoting and protecting the famous “Grown in Idaho®” seal, a federally registered certification mark that assures consumers are purchasing genuine, top-quality Idaho potatoes. Idaho’s growing season of warm days and cool nights, ample mountain-fed irrigation and rich volcanic soil, give Idaho potatoes their unique texture, taste and dependable performance. These ideal growing conditions are what differentiates them from potatoes grown in other states. For more information, visit idahopotato.com.
About Van Leeuwen Ice Cream
Founded in 2008, Van Leeuwen Ice Cream started out of a yellow scoop truck on the streets of NYC by Ben Van Leeuwen, Pete Van Leeuwen and Laura O’Neill. With a mission to make good ice cream from good ingredients that makes you feel good, Van Leeuwen Ice Cream has innovated beyond the original dairy recipe with vegan ice cream and ice cream bars, unique and eclectic flavors, and more. With 41 scoop shops across the country, Van Leeuwen ice cream is also available for purchase in grocery stores and nationwide shipping. To keep up with everything Van Leeuwen Ice Cream, follow the brand on Instagram @vanleeuwenicecream or visit www.vanleeuwenicecream.com.
Established in 1937, the Idaho Potato Commission (IPC) is a state agency that is responsible for promoting and protecting the famous "Grown in Idaho®" seal, a federally registered trademark that assures consumers they are purchasing genuine, top-quality Idaho® potatoes. Idaho's ideal growing conditions, including rich, volcanic soil, climate and irrigation differentiate Idaho® potatoes from potatoes grown in other states.
661 South Rivershore Lane
EAGLE, ID 83616