Idaho Potato Commission Launches Heart Smart Recipe Contest with Denise Austin and the Mr. Food Test Kitchen

$2,500 Grand Prize and 10 Gift Baskets Awarded

EAGLE, Idaho, February 11, 2013—In celebration of American Heart Month, the Idaho Potato Commission (IPC) launched the Heart Smart Recipe Contest with fitness guru Denise Austin and the popular Mr. Food Test Kitchen. Consumers are encouraged to submit their favorite quick and easy Idaho® potato recipe that not only tastes great but is healthy too!

The two-tiered contest kicked off February 8 on MrFood.com and will run through February 24. Ten finalists will be selected by a panel of judges and beginning February 28, foodies across the country will have a chance to select the grand prize winner on MrFood.com.

“We are always looking for opportunities to remind consumers of the role Idaho® potatoes play in maintaining a healthy lifestyle and the Heart Smart Recipe Contest is the perfect way for us to bring this message to life,” explained Frank Muir, President and CEO, IPC. “Denise helps remind folks that Idaho® potatoes contain important complex carbohydrates which provide necessary fuel for the body, and the Mr. Food Test Kitchen offers thousands of ways to prepare and enjoy America’s favorite vegetable.”

Contest Details
Visit the recipe contest page on www.MrFood.com to complete the contest registration. Then follow the links and instructions to enter your best original heart healthy Idaho® potato recipes and optional corresponding photo(s) of the prepared dish. Multiple entries will be accepted but each entry must be for a separate and unique recipe. Qualifying recipes must adhere to our “Quick & Easy” cooking guidelines:

• No more than 10 total ingredients, including Idaho® potatoes.

• All ingredients must be easy-to-find and available at local supermarkets.

• Instructions should be easy to read and to follow for the average home cook.

• Prep time should be less than 30 minutes.

• Entries must be specific with measurements, directions, cans, packages, and cookware/bakeware needed so others can successfully reproduce the recipe.

• Entries must also include a few words (100 or less) about the origin of the recipe; share any compliments the recipe has received, plus any variations.

• Recipes must be original.

• Must be tasty and visually appealing!

For complete contest rules and guidelines visit http://www4.mrfood.com.

About Denise Austin
Denise Austin has sold more than 24 million exercise videos and DVDs; authored more than 12 fitness books; and has starred in the longest-running fitness show in television history. Considered “America’s favorite fitness expert,” Denise serves on the President’s Council on Physical Fitness and Sports, helped launch the new USDA food guidelines and continues to champion the benefits of heart health and good nutrition. A busy wife and working mother of two active teenage daughters, Denise is also committed to helping other busy women and mothers find more energy, balance and positivity in their lives. Her popular website and free mobile app, published by Everyday Health, Inc., provides Denise’s signature inspiration and helps millions gain energy, eat smarter and feel better at www.DeniseAustin.com.

About the Idaho Potato Commission
Established in 1937, the Idaho Potato Commission (IPC) is a state agency that is responsible for promoting and protecting the famous “Grown in Idaho®” seal, a federally registered certification mark that assures consumers they are purchasing genuine, top-quality Idaho® potatoes. Idaho's ideal growing conditions, including rich, volcanic soil, climate and irrigation, differentiate Idaho® potatoes from potatoes grown in other states. For more information, visit www.idahopotato.com.
Follow daily updates with fellow Idaho® potato fans on Facebook (Facebook.com/FamousIdahoPotatoes), Twitter (@idahopotato) and Pinterest (Pinterest.com/IdahoPotato).

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