Idaho Potato Commission Brings Comic Relief To 2009 PMA Fresh Summit Casting Attendees in its Popular Comic Book Ads

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EAGLE, IDAHO, October 13, 2009 - The Idaho Potato Commission (IPC), once again, pulled out all of the stops at the 2009 Produce Marketing Association's (PMA) Fresh Summit Exposition in Anaheim, California. The IPC, known for its crowd-drawing booth productions, brought its award-winning comic book retail ad campaign to life by casting PMA attendees in scenes from the Commission's 2009 campaign, "Adventures of the Idaho® Potato Retailer." A record one thousand plus produce industry professionals lined up to play the roles of the "Produce Manager," "Evil Villain," or "Grocery Shopping Damsel in Distress" from the IPC's current ad campaign - making the IPC's booth one of the most popular at the exposition.

"What a better place to bring our comic book ad campaign to life than at the biggest produce industry conference - PMA Fresh Summit," said Seth Pemsler, Vice President Retail/International, IPC. "Since its launch, our comic book-inspired ads have received rave reviews from industry professionals - keeping Idaho® potatoes top of mind for produce managers and well stocked for consumers seeking our premium potatoes."

There’s no doubt the IPC knows how to leave a lasting impression at PMA.  A record number of produce professionals visited the IPC’s booth for the opportunity to play a role in the infamous comic book ads.  More than one thousand produce professionals posed in front of a green screen, donning their best comic book character impressions.  Immediately following the photo shoot, the attendees’ faces were superimposed onto the comic book characters' hand-drawn bodies using Photoshop technology rarely seen at tradeshows or used on such large-scale productions.  In a matter of minutes, each participant received an 11x14 color poster starring them in one of the IPC’s classic comic book ad campaign covers – a souvenir sure to bring a smile and constant reminder to stock Idaho® potatoes.

About PMA Fresh Summit
One of the largest international events solely dedicated to fruit, vegetables and floral, Fresh Summit draws more than 19,000 attendees from 70 countries annually. The scope and energy of Fresh Summit is astounding. There is no other show like it in the United States. Attendees representing the entire supply chain pack the convention center to experience all that Fresh Summit has to offer.

About the Idaho Potato Commission
Idaho Potato Commission is a state agency that is primarily responsible for expanding the markets for Idaho®-grown potatoes through advertising, promotion and research. The Commission also protects the use of the "Idaho® potato" and "Grown in Idaho®" seals, which are federally registered Certification Marks that belong to the IPC. These Marks ensure that consumers are purchasing potatoes that have been grown in the state of Idaho. For more information visit www.idahopotato.com.

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