Idaho Potato Commission Announces Six-Year Sponsorship Of Boise State University And University Of Idaho Football Teams

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EAGLE, ID, September 8, 2010 - The Idaho Potato Commission (IPC) announces that it is an official sponsor of the Boise State University (BSU) and University of Idaho (UI) football teams. Beginning this season and for the next five seasons, Idaho's famous potatoes will be the "official team tater" and have a significant presence in both Bronco Stadium and Kibbie Dome. In addition, the IPC will also be the major sponsor of the much anticipated BSU vs. UI football game that is being played this year on November 12 at the Kibbie Dome.

As part of the sponsorship of the Broncos and Vandals, Idaho® potatoes will receive prominent on-field signage and full-page ad space in both teams' official programs. With recent changes announced in the Mountain West and Western Athletic conferences, future match-ups between these two teams remain uncertain, making this November's game event more exciting than ever before. When scheduling does not allow the two teams to play in a given season, the IPC will sponsor one marquee game in each stadium. Regardless, the IPC will continue to support both teams with radio and television advertising and promotional give-aways that promise to fuel Idaho football fans across the state.

"We are kicking off the IPC's new fiscal year and annual potato harvest with one of the biggest and most exciting partnerships in the Commission's history - a six-year sponsorship of two outstanding Idaho football teams, the Broncos and the Vandals," said Frank Muir, President & CEO, IPC. "The IPC has been a long-time supporter of both organizations and we wish both teams outstanding seasons. Go Broncos! Go Vandals!"

About the IPC

The Idaho Potato Commission is a state agency that is primarily responsible for expanding the markets for Idaho®-grown potatoes through advertising, promotion and research. The Commission also protects the use of the "Idaho® potato" and "Grown in Idaho®" seals, which are federally registered Certification Marks that belong to the IPC. These Marks ensure that consumers are purchasing potatoes that have been grown in the state of Idaho. For more information visit www.idahopotato.com.

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