Guess Who's Ready for a Repeat Performance, Mary Ann (A.K.A. Dawn Wells) of Gilligan's Island Fame Makes Retailers Everywhere Wish They'd Get Stranded at United!
EAGLE, IDAHO, February 9, 2005 – Visitors may experience dejá vu when they attend the United Fresh Fruits and Vegetable 2005 Produce Expo and Conference in Chicago April 30 through May 3. On the heels of her appearance at last year's Produce Marketing Association (PMA) Conference in Anaheim, CA, Dawn Wells will reappear as the Idaho Potato Commission's special guest at United.
Dawn's familiar face will undoubtedly create a stir at the Idaho Potato Commission's booth, with people lining up for an autographed picture and some face time with the famed 60s sitcom star.
Still puzzled over Dawn's connection with potatoes? It's simple: The Idaho Potato Commission is a major sponsor of Spud Drive-In Family Fun & Music Festival (that's SpudFest for short) and SpudFest was created by Dawn. As a resident of Idaho Potato Country, Dawn is an avid home chef and has a passion for the world's best tasting spuds. Her kitchen is always stocked with a pantry full of Idaho Potatoes available for just about any occasion.
"PMA was an incredible success. Dawn is a staunch supporter of the Idaho Potato Commission and her enthusiasm is infectious. Just ask her fellow castaways who were on hand at PMA. Dawn, Russell Johnson (the Professor) and Bob Denver (Gilligan) drew hundreds of people to our booth," said Seth Pemsler, VP of Retail, IPC. "The overwhelming popularity of the Gilligan's Island gang was unprecedented. It just made sense to bring Dawn back for another round."
IPC Booth Details
- IPC booth is 10919
- Dawn will be on-hand Sunday, May 1 and Monday, May 2
- Dawn will be signing photographs at the booth
Hungry for more? Check out the Idaho Potato Commission's website: www.idahopotato.com. Through the website you may access the IPC's recipe inventory featuring hundreds of recipes from traditional favorites to innovative creations – each featuring Idaho's famous premium potatoes. What some consumers don't realize is that only potatoes grown in the Gem State can wear the "Grown In Idaho" seal. Both Idaho® Potatoes and the "Grown in Idaho®" seal are federally registered Certification Marks that ensure potatoes were grown in the state of Idaho.