Idaho Potato Commission International
Since 1937 the Idaho Potato Commission has served as the marketing arm for the entire Idaho® potato industry. The Commission represents the growers, fresh shippers, and processors of fresh, frozen, dehydrated, and refrigerated 100% grown in Idaho® potatoes.
Idaho produces 30% of the United States' fresh potatoes, mostly russets, but has expanded to include niche and heirloom varieties. Idaho® potatoes are unmatched in their exceptional quality, wholesome taste, and extensive variety.
The organization has created the well-known "Grown in Idaho®" seal. The Commission's International Programs focus on developing and expanding the Idaho brand in international markets. Fresh, frozen and dehydrated products carrying the Idaho seal can be found around the world and international buyers, chefs and consumers have come to recognize the seal as a symbol of quality.
The Idaho Potato Commission is committed to assisting its members in gaining market share in international markets. The Commission retains full-time representative offices in Cuernavaca, Mexico (representing Latin America), Kuala Lumpur, Malaysia (representing Southeast Asia), and Hong Kong, China (representing mainland China, Hong Kong and Macau). It regularly represents Idaho at international trade shows and conducts international retail promotions, trade missions, sponsored menu-promotions, chef training events, and market and trade policy research.
The International Team also provides support to international buyers interested in sourcing Idaho branded potato products. Please contact your respective regional representative or Traci Lofthus for additional information.