"HOUSE OF CARBS": THE BIG IDAHO® POTATO HOTEL MAKES HEADLINES AROUND THE GLOBE

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Boise's Newest Airbnb Captures the Spirit of Idaho's Most Famous Agricultural Commodity 

Eagle, Idaho, August 13, 2019 – From ABC-TV’s popular morning show, Live with Kelly and Ryan to People magazine to USA Today, the Big Idaho® Potato Hotel made international news within hours of its launch on Earth Day.

Eight years ago, the 6-ton potato created by the Idaho Potato Commission (IPC), made headlines when it rolled out of Boise on a flat-bed trailer with a mission to promote Idaho’s most famous agricultural commodity, the Idaho® potato. After logging more than 200,000 miles on America’s highways and byways, it was time to retire the famous spud. A member of the Tater team that traveled with the Big Idaho® Potato Truck for two years, Kristie Wolfe, ingeniously transformed the sturdy tuber into a cozy Airbnb. It’s now permanently planted on an expansive field in South Boise with breathtaking views of the Owyhee Mountains.

“The Big Idaho® Potato Hotel allows people to experience Idaho in a unique way,” said Frank Muir, President & CEO, IPC. “The IPC was happy to let Kristie convert a hallmark of the Idaho® potato brand into a permanent destination that can be enjoyed by visitors from all over the world.”

The Big Idaho® Potato Hotel has generated close to one billion media impressions to date, and the media still can’t stop talking about it! Highlights from the launch include:

  • Coverage on more than 100 local TV stations

  • Pick up in 27 countries outside the U.S. including: Australia, Brazil, Canada, England, Finland, France, Ghana, Germany, India, Indonesia, Ireland, Italy, Korea, Mexico, Netherlands, New Zealand, Peru, Philippines, Poland, Portugal, Russia, Saudi Arabia, Scotland, Singapore, South Africa, Spain, and Vietnam

  • Featured in over 800 news articles including US Weekly, Travel & Leisure, Fast Company, New York Post and NPR

  • A slew of creative descriptions including:
    • “House of Carbs” -- The Irish Post
    • “New ‘Spud-Tacular’ Airbnb Rental” -- KNWA-TV Online
    • “Carb lovers rejoice!” -- People magazine
  • Inclusion in People magazine’s “5 Things We’re Talking About” page alongside Bradley Cooper and Lady Gaga, Game of Thrones and The Avengers

  • A multi-post Instagram story by supermodel Bella Hadid who has over 24 million followers

  • $1 million value in advertising equivalency!

If you’re wondering what happened to the Big Idaho® Potato Truck, it’s still on the road turning heads. The new potato it’s hauling is made of fiberglass, which will last for many years.

About the Big Idaho® Potato Hotel
The Big Idaho® Potato Hotel is a 28-foot long, 12-foot wide and 11.5-foot tall potato made of plaster, concrete and steel that was converted into a tiny home by Kristie Wolfe, a former member of the Big Idaho® Potato Truck tour team and builder of three other unique tiny home properties. The energy-efficient, eco-conscious tuber is styled to allow for comfort, privacy and amenities like power outlets, a mini fridge, old records to play and a custom-built bed. A spa retreat, which is a recycled silo located close by, contains a giant tub with a skylight for star-gazing, a fireplace and heated floors. For those missing their pets, the property has a jersey cow named Dolly who just might be the friendliest cow you’ll ever meet!

About the Idaho Potato Commission
Established in 1937, the Idaho Potato Commission (IPC) is a state agency that is responsible for promoting and protecting the famous “Grown in Idaho®” seal, a federally registered trademark that assures consumers they are purchasing genuine, top-quality Idaho® potatoes. Idaho’s growing season of warm days and cool nights, ample mountain-fed irrigation and rich volcanic soil, give Idaho® potatoes their unique texture, taste and dependable performance. These ideal growing conditions are what differentiate Idaho® potatoes from potatoes grown in other states. For more information, visit www.idahopotato.com.

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