Retailer Interviews

Hear from featured retailers nationwide who share how partnering with the Idaho Potato Commission has helped them grow their fresh potato category. These in-depth interviews highlight the unique benefits of working with Idaho Potato Promotion Directors, from customized merchandising support to powerful retail promotions.

Each conversation captures the strong partnership between Idaho Potato Directors and their retail counterparts, showing how Idaho® potatoes continue to drive sales, boost produce department performance, and deliver consistent shopper demand.

Scroll to hear how our Promotion Directors engage directly with 
our partners.