It's bold. It's black. It's back. The Idaho Potato Commission (IPC) is proud to announce the return of the state's most beloved license plate: the black-and-white "World Famous Potatoes" plate. Launching June 18, 2025, this sleek, retro design is a modern take on the iconic 1948 plate that helped put Idaho® potatoes on the map.
This limited-edition specialty plate is more than a nod to nostalgia—it's a symbol of Idaho's heritage. For longtime residents, it's a return to the roots of potato country. For newcomers, it's a stylish way to say: I'm with Idaho.
Idaho first debuted potato-themed plates in 1928, leading the nation with its agricultural pride. The bold black version gained cult popularity in the 1990s, becoming a symbol of homegrown pride that Idahoans wore across state lines. Over the decades, "Famous Potatoes" has become more than a slogan - it's a cultural icon.
Visit the Idaho DMV in person or online to starting June 18 to secure your plate.
Idaho DVMProceeds from plate sales fund vital Idaho Potato Commission (IPC) research, agricultural programs, and highway infrastructure across the state.
"World Famous Potatoes" honors one of the most recognizable and beloved emblems in Gem State history—the potato—an enduring symbol of Idaho's heritage and identity.
The bold black-and-white design pops on everything from vintage pickups to brand-new SUVs, making it a modern classic.
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