Japan continues to be one of the best opportunities in the world for U.S. exporters of food products. In 2013, the United States exported $12.93 billion worth of agricultural and fish products to Japan ($13.89 billion including forest products and other agricultural related products). The total food and drink market in Japan is huge, valued at around $664.63 billion when the food retail sector and the food service sectors are combined. If you have a quality product that meets the demands of Japanese consumers, that can be produced and delivered competitively, and you have patience to research both the differences in consumer tastes and government regulations, it is possible to build an attractive market position in Japan.

Japan allows chip-stock potatoes from the US, but currently prohibits US table-stock imports.

Market Notes:

Approximately 94 percent of Japan’s frozen potato product imports are French fries Japanese chip manufacturers rely heavily on potatoes produced locally in Hokkaido. However, potatoes are only harvested at this location in the fall, and tend to deteriorate in quality if stored over time. Since manufacturers hold their product to high standards, imported potatoes are used throughout the rest of the year at these facilities, providing a significant opportunity for U.S. potatoes.

Helpful Links:

• Japan Exporter Guide
• Japan FAIRS Country Report 2017
• Food Processing Ingredients
• Japan US Chipping Potato Protocol
• Summary of Japan shipping requirements - September 2017