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I see “Yukon Gold” potatoes listed on menus and in food magazine recipes all the time now, does Idaho grow any of this variety and why has it become so popular?
This is one of those overnight successes that only took years and years to happen. A Canadian researcher became aware of yellow flesh potatoes in 1959, started working with a yellow flesh light skinned potato in 1966, and finally in 1980 was asked to name the particular potato he had developed. In the words of plant biologist Gary Johnston: “I suggested the name Yukon (for the Yukon River and gold rush country) and Charlie Bishop suggested we add the word Gold, so it officially became YUKON GOLD. To succeed I believed that Yukon gold would require good publicity. Harowsmith, a national magazine, published an article I wrote called “There’s Gold in these hills”. Shortly after, I was asked to do several interviews for TV and radio. I did one for a radio station in Yellowknife, N.W.T. Later, the magazine American Vegetable Grower did an article “Yukon Gold goes upstairs” with the front page coverage. The biggest boost came when two large Ontario Canada growers printed YUKON GOLD in large letters on their very attractive 10 lb paper packages sold in many supermarkets. This enabled customers, if they like the product, to come back and ask for the same variety by name.”
So, the answer is that Idaho did not invent the Yukon Gold variety. This potato, as well as several others, including Yukon Gem Milva (bright yellow flesh), Yellow Finn (one of the oldest yellow flesh potatoes known outside of South America where potatoes began), and the proprietary Klondike Goldust™ (marketed by Potandon/Green Giant) are now successfully grown in Idaho. While known for our russets, the Idaho climate produces a little drier (higher solids) yellow potato, often favored by chefs and restaurant owners.
Originally the “marketing “of the Yukon Gold was a little misleading, claiming that you don’t even have to add the butter. This was, of course false, it came about because the potato has a medium starch content (moist texture) and a yellow interior resembling a potato already buttered. The natural, moister taste and a unique flavor makes this variety good for salads, similar to red varieties. It does well with boiling. Recently chefs have tried to mash or even fry the fresh Yukon Gold variety. This can be a challenge, as the lower solids means that the potato cells will break down easier if over mixed for mashed and can turn soggy faster when frying. Over the years, manufacturers have found ways to have potato farmers grow a Yukon Gold variety with more solids or starch, and now these can be successfully promoted. Lamb Weston offers a frozen Yukon Gold variety for fries. The Arctic Circle QSR chain serves these as their only fry choice. Idahoan offers a dry potato package using Yukon Golds, which is sold in foodservice as well as in smaller packages at grocery stores.
If you have not tried Yukon Gold potatoes from Idaho, pick some up and let me know what you think. Write me!
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Established in 1937, the Idaho Potato Commission (IPC) is a state agency that is responsible for promoting and protecting the famous "Grown in Idaho®" seal, a federally registered trademark that assures consumers they are purchasing genuine, top-quality Idaho® potatoes. Idaho's ideal growing conditions, including rich, volcanic soil, climate and irrigation differentiate Idaho® potatoes from potatoes grown in other states.
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