Eagle, Idaho (September 14, 2016) --The Idaho Potato Commission (IPC) announced the recent appointments of Ritchey Toevs of Toevs Farm as Chairman and Lynn Wilcox of Wilcox, Floyd & Sons as Vice Chairman of the IPC for the 2016-2017 fiscal year.
"While serving as Commissioners for several years, both Ritchey and Lynn have proven themselves to be outstanding leaders and true advocates of the Idaho® potato industry," stated Frank Muir, President & CEO, IPC. "I look forward to working with them in the upcoming year and implementing our new marketing initiatives that are not only creative, but drive demand for Idaho® potatoes."
All of the IPC's marketing programs were developed to meet four overarching marketing goals:
The IPC is comprised of nine Commissioners who represent the Idaho® potato growers, shippers and processors. They are nominated by industry peers and selected by Governor C.L. “Butch” Otter. The seven other Commissioners are:
About The Idaho Potato Commission
Established in 1937, the IPC is a state agency responsible for promoting and protecting the famous "Grown in Idaho™" seal, a federally registered certification mark that assures consumers are purchasing genuine, top-quality Idaho® potatoes. Idaho’s growing season of warm days and cool nights, ample mountain-fed irrigation, and rich volcanic soil give Idaho® potatoes their unique texture, taste and dependable performance, which differentiates them from potatoes grown in other states.