Let the Fries Fly: Northern Illinois Huskies Triumph in Double-Overtime but Spuddy Steals the Spotlight at the Famous Idaho® Potato Bowl
Spud-tacular Celebration: The Northern Illinois Huskies rally around Spuddy Buddy after their thrilling 28-20 double-overtime victory at the 2024 Famous Idaho® Potato Bowl.
Eagle, Idaho, December 30, 2024 - The 2024 Famous Idaho® Potato Bowl delivered everything fans could hope for—high-stakes drama, thrilling double-overtime action, unforgettable celebrations that perfectly captured the spirit of the game…and lots of potatoes, of course. The Northern Illinois Huskies emerged victorious over the Fresno State Bulldogs with a 28-20 win, but the excitement didn’t end with the final whistle.
The Idaho Potato Commission (IPC) made its mark on the game, bringing the flavor and spirit of Idaho to a nationwide ESPN audience of 2 million and the roaring crowd at Albertsons Stadium. In a moment destined for highlight reels, the Huskies celebrated their thrilling double-overtime victory by hoisting Spuddy Buddy onto their shoulders—a triumphant nod to the state’s beloved potato heritage.
Huskies head coach Thomas Hammock, embodying the joy of the event, took his post-game interview with fries tucked into his hoodie, declaring “It’s the best fry dunk of my life.”
From the Famous Idaho® Potato Tour Truck’s feature on ESPN to the iconic “Famous Idaho Potatoes” logo showcased across the field, IPC’s sponsorship didn’t just support the game—it stole the spotlight, solidifying its deep-rooted connection to this cherished college football tradition.
“The Famous Idaho® Potato Bowl is more than just a football game—it’s a celebration of Idaho’s values: hard work, perseverance, and community pride,” said Jamey Higham, President & CEO of the Idaho Potato Commission. “This event connects fans, athletes, and our agricultural heritage, showcasing the spirit of Idaho on a national stage.”
Packed with highlights, the game featured standout performances, including Northern Illinois quarterback Josh Holst, who was named MVP for his instrumental role in the Huskies’ 28-20 double-overtime victory over Fresno State. In true Famous Idaho® Potato Bowl fashion, the French Fry Bath stole the spotlight, as the Huskies celebrated by dousing their coach with Idaho® potato fries—a beloved tradition that ties the game to Idaho’s agricultural legacy and delights fans nationwide.
Sponsorship Highlights:
- Broadcast Visibility: Six TV commercials aired on ESPN, supported by four radio spots amplifying IPC’s message nationwide.
- In-Stadium Presence: Eight video board ads, LED ribbon boards, and eight public address announcements highlighted Idaho potatoes, including ADA and AHA certifications.
- On-Field Branding: Idaho® potato logos dominated the field, end zones, and stadium signage, with the iconic game logo—a giant fluffy baked potato—spanning midfield.
- Signature Traditions: The legendary French Fry Bath and the crystal bowl trophy filled with potatoes celebrated Idaho’s agricultural legacy in style.
- Fan Engagement: Spuddy Buddy, the grinning mascot, brought smiles to fans of all ages through memorable interactions and photo opportunities.
Through its sponsorship, IPC reinforced its place as the heart of the Famous Idaho® Potato Bowl, celebrating Idaho’s agricultural heritage and bringing the excitement of college football to life.
About the Idaho Potato Commission
Established in 1937, the Idaho Potato Commission is a state agency responsible for promoting and protecting the famous “Grown in Idaho®” seal. This trademark assures consumers they are purchasing genuine, top-quality Idaho® potatoes. Idaho’s unique growing conditions—including its volcanic soil and mountain-fed irrigation—ensure a superior product that stands out on tables nationwide. For more information, visit www.idahopotato.com.