Know Your Idaho® Potatoes: New Brochure Delivers The Facts on Russet and Other Varieties

Eagle ID (October 2014) — Idaho® potatoes – the term refers to their source of origin – are renown for quality and reliability in all 50 states. While most consumers and foodservice operators associate the Idaho trademark with russet potatoes, Idaho growers are seeding fields with new varieties to meet a burgeoning demand for reds, yellows, and other niche varietal potatoes.

To help all Idaho® potato customers find the potato variety that best fits their menu needs, the Idaho Potato Commission (IPC) has created Bringing Variety to the Plate, a full color brochure that details the qualities, characteristics, and applications for almost 30 potato varieties. For example, the commercially successful Russet Burbank is a late-maturing variety, oval-shaped and thin skinned with a distinctive, earthy potato flavor. It bakes fluffy, fries crispy, and is well suited to all applications.

Operators will want a copy of this valuable resource in their kitchens. To order a complimentary copy of Bringing Variety to the Plate, contact the Idaho Potato Commission at jvail@potato.idaho.gov. To research menu concepts using all the Idaho® potato varieties, visit the IPC recipe database at foodservice.idahopotato.com/recipes. While on the site, check out the helpful size guide and Idaho® potato preparation tips, and find answers and solutions to operational and culinary FAQs.

About the Idaho Potato Commission
Established in 1937, the Idaho Potato Commission (IPC) is a state agency that is responsible for promoting and protecting the famous “Grown in Idaho®” seal, a federally registered certification mark that assures consumers they are purchasing genuine, top-quality Idaho® potatoes. Idaho's growing season of warm days and cool nights, ample mountain-fed irrigation and rich volcanic soil, give Idaho Potatoes their unique texture, taste and dependable performance, that differentiates Idaho® potatoes from potatoes grown in other states.

For more information, please visit www.idahopotato.com
Like us on Facebook: Facebook.com/famousidahopotatoes
Follow us on Twitter: Twitter.com/idahopotato
Follow us on Pinterest: Pinterest.com/idahopotato

###