Prestigious annual award honors select group of young achievers
“I was very excited when I found out that I had won the award – it was awesome,” says Bowen. “I was born and raised in Idaho, and I have a passion for our state and the great things that we offer, like our world-famous potatoes. I’ve worked really hard alongside my excellent team here at the IPC, and I think we’re the strongest we’ve ever been.”
The 32-year-old Boise, Idaho native, who earned a business marketing degree from Boise State University, originally beat out around 500 other applicants when she joined the IPC as a marketing assistant more than six years ago. Two years later Bowen was named IPC domestic marketing manager, and she has worked tirelessly to help promote the entire Idaho® potato industry through marketing, advertising, attending trade shows and providing other promotional support.
“I’m very involved in our nationwide Potato Lover’s Month contest held each February, from the design process for the contest materials to awarding the prizes,” says Bowen. “I also work with our web team on updating the IPC website every month and making it more mobile friendly, so that it’s as easy as possible for everyone to access the latest Idaho® potato information.”
The annual Produce Business “40 Under Forty” awards, which require nomination by an industry peer, recognize up-and-coming produce professionals for their career accomplishments, demonstrated leadership and industry/community contributions.
About the Idaho Potato Commission
Established in 1937, the Idaho Potato Commission (IPC) is a state agency that is responsible for promoting and protecting the famous “Grown in Idaho®” seal, a federally registered certification mark that assures consumers they are purchasing genuine, top-quality Idaho® potatoes. Idaho's growing season of warm days and cool nights, ample mountain-fed irrigation and rich volcanic soil, give Idaho Potatoes their unique texture, taste and dependable performance, that differentiates Idaho® potatoes from potatoes grown in other states.
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