As the Big Idaho Potato Truck kicks off its 13th tour, a new team steps in to continue the mission of spreading goodwill and Idaho® potato love across America.
EAGLE, Idaho (March 12, 2025) – Get ready, America! The Famous Idaho® Potato Tour is back for its 13th annual cross-country journey, continuing to spread the love for Idaho® potatoes. After successfully completing its 50th state last year, the Big Idaho Potato Truck is hitting the road again for another exciting season!
As it travels across the country, the truck will highlight the nutritional benefits of Idaho potatoes, proudly certified by the American Heart Association® and American Diabetes Association®. As part of its mission, the truck also supports local communities through the A Big Helping program, providing donations to charities in towns and cities along its route.
What Is the Big Idaho Potato Truck?
The Big Idaho Potato Truck is a 72-foot long flatbed trailer carrying a 28-foot long, 10-foot wide, and 11.5-foot tall, 4-ton Idaho potato. After being seen by hundreds of millions of Americans, the most frequently asked question is, "Is it real?" We'll never tell... but if it is, the Big Idaho Potato would…
The 2025 Big Idaho Potato Truck Tour: Meet the Tater Team
We’re proud to introduce the dedicated crew behind this year’s tour:
How to Locate the Truck
The Big Idaho Potato Truck has already hit the road with exciting appearances at events like the Sacramento Mardi Gras parade and is headed to the St. Patrick’s Day Parade in San Francisco this upcoming weekend. Later this month, the truck will return home to Idaho for the official tour kick-off at the Audi FIS Ski World Cup Finals in Sun Valley.
To follow the truck’s journey and find out where it’s headed next, visit bigidahopotato.com for the latest tour updates and locations.
About the Idaho Potato Commission
Established in 1937, the Idaho Potato Commission (IPC) is a state agency responsible for promoting and protecting the famous “Grown in Idaho®” seal, a federally registered trademark that assures consumers they are purchasing genuine, top-quality Idaho® potatoes. Idaho’s ideal growing conditions—including rich volcanic soil, climate, and irrigation—give Idaho® potatoes their unique texture, taste, and dependable performance. For more information, visit IdahoPotato.com.
PR Contact
Dana Valikai – (310) 941-7212 | dvalikai@ehy.com