EAGLE, Idaho, December 14, 2012 – This football season, Mr. Food’s Test Kitchen and the Idaho Potato Commission (IPC) have teamed up to create a free, downloadable “Game Day Recipe” eCookbook featuring 30 crowd-pleasing recipes. Whether a seasoned player or a rookie in the kitchen, these mouthwatering munchies are sure to be a “touchdown” at any tailgating or home-gating event! Download the free e-cookbook here.
The release of this “recipe playbook” is perfectly timed to coincide with the Famous Idaho® Potato Bowl, which takes place on December 15th at Boise State University’s Bronco Stadium. Frank Muir, President and CEO of the IPC comments, “During the holiday months consumers purchase and eat more Idaho® potatoes than any other time of year. As the football season shifts into gear, we’re offering yet another occasion to serve America’s favorite vegetable. Make sure you’re purchasing genuine Idaho® potatoes by always looking for the 'Grown in Idaho®' seal.”
“Game Day Recipes: 30 Best Munchies for a Crowd,” is filled with simple play-by-play recipes for finger foods, pizzas, dips, spreads and sweets – everything to keep a sports fan satiated! These recipes are fumble-free, quick and easy to make and triple-tested to ensure they’ll taste great.
Try must-have recipes including "Loaded Jalapeno Poppers" or bite-sized "Touchdown Potato Pizzas."
The Famous Idaho® Potato Bowl kicks off Saturday, December 15 at 4:30 p.m. ET on ESPN. Don’t forget to make game-time snacks for when the Utah State University Aggies take on the University of Toledo Rockets on the blue turf at Bronco Stadium. For even more tailgating recipes, visit the IPC’s collection of football favorites here.
The IPC would like to pay its respects to Art Ginsburg (AKA Mr. Food), who passed away last month. He was a dear friend of the Idaho® potato industry and a passionate “foodie” who inspired millions of home cooks everyday with delicious and easy-to-prepare recipes. He will be missed and his legacy will live on.
About the Idaho Potato Commission
Established in 1937, the Idaho Potato Commission (IPC) is a state agency that is responsible for promoting and protecting the famous “Grown in Idaho®” seal, a federally registered trademark that assures consumers they are purchasing genuine, top-quality Idaho® potatoes. Idaho's ideal growing conditions, including rich, volcanic soil, climate and irrigation, differentiate Idaho® potatoes from potatoes grown in other states. For more information, visit www.idahopotato.com.
About the Mr. Food® Brand
The Mr. Food brand was founded over 30 years ago by Art Ginsburg, the originator of “Quick & Easy Cooking.” Art’s legacy lives on through the Mr. Food brand and Mr. Food Test Kitchen, which continue to grow and reinvent themselves in his memory. Today, the Mr. Food TV segment is nationally syndicated through CBS Worldwide Distribution on 125+ TV stations, with a daily audience of over 2.75 million viewers. Its publishing division (with millions of books sold) continues to successfully create cookbooks to help the home cook get in and out of the kitchen with ease. The success of the brand is based on triple-tested recipes developed in the Mr. Food Test Kitchen while strictly adhering to their “Quick & Easy” philosophy. MrFood.com is one of the nation’s fastest growing recipe websites with millions of page views weekly and over 1 million monthly unique visitors. On top of that the “Quick & Easy Everyday Cooking” e-newsletter engages hundreds of thousands of subscribers on a daily basis.
About the Famous Idaho® Potato Bowl
The Famous Idaho® Potato Bowl recognizes the positive impact teams, coaches and student-athletes have in their communities and their leadership roles in promoting humanitarian efforts. Each year, the Bowl generates over $1 million in direct economic impact for the facilities and charities involved. For more information, visit this link.
# # #