The Souped-up Studebaker’s Quest Continues
EAGLE, ID, September 5, 2019 – This month, the Idaho Potato Commission (IPC) heads full throttle into another year of exciting marketing activations promoting their heart healthy spuds. The organization kicked off the year with the premier of its newest television commercial, the latest installment in the beloved long-running Big Idaho® Potato Truck series, during the ESPNews live broadcast of Boise State University’s (BSU) football season opener against Florida State on Saturday, August 31.
As a longtime sponsor of the BSU Broncos, the IPC is proud to continue support of their hometown team by debuting their most recent commercial during the highly anticipated, nationally televised game. Aptly titled “Student Driver,” the newest IPC commercial will begin airing nationwide in October on Fox News, CNN, Headline News, History, Food Network, HGTV, Cooking Channel, Hallmark, NBC Sports, ESPN, Freeform, as well as streaming platforms Discovery Go and Hulu.
“The commercial is strategically scheduled to air during the months when the Truck is not traveling, allowing us to cost-effectively create what is essentially a year-round national advertising campaign,” said Frank Muir, President and CEO, IPC. “The fan base for Farmer Mark and his never-ending search for the Big Idaho® Potato Truck, and the fun-loving Tater Team, continues to grow. Most importantly, the entire campaign is still effectively engaging consumers and communicating important information about the Idaho® potato brand.”
“Student Driver” continues to focus on the ongoing search for the Big Idaho® Potato Truck. Now stranded in the tricked out 1955 Studebaker, the reluctant hero, Farmer Mark, returns to the small screen, plotting to find another way to catch the elusive Big Idaho® Potato Truck on its expeditious journey across the country. Farmer Mark is in for the ride of his life when he blindly jumps into the passenger seat of an unsuspecting, lead-footed, student driver. See what happens next by viewing the commercial on IPC’s YouTube Channel: https://youtu.be/P54jqF93mBA
About The Idaho Potato Commission
Established in 1937, the IPC is a state agency that is responsible for promoting and protecting the famous "Grown in Idaho®" seal, a federally registered certification mark that assures consumers they are purchasing genuine, top-quality Idaho® potatoes. Idaho's growing season of warm days and cool nights, ample mountain-fed irrigation and rich volcanic soil, give Idaho® potatoes their unique texture, taste and dependable performance, which differentiates them from potatoes grown in other states.