EAGLE, ID, January 5, 2009 - Getting fit is one of the most popular New Year's resolutions; it's also one of the hardest ones to commit to for a year. To help provide some added incentive to keep you on track, the Idaho Potato Commission just launched Dishin' Nutrition with Denise Austin. This portable, personal lifestyle assistant is just a click away, and it won't cost you a cent. Stay motivated no matter where your on-the-go lifestyle takes you!
From the computer desktop to handheld devices, simply visit IdahoPotato.com/widget to download or subscribe to this Widget for your most convenient Web-based mediums (desktop, e-mail, RSS, blog, Website, social network profile). Monday through Friday, the Dish serves up a simple health/fitness tip or nutritious recipe that will inspire you to incorporate healthy habits into your everyday life. A sampling of the tips include:
"In today's mobile lifestyle, more and more consumers are engaging in Web applications that meet their on-the-go needs," said Frank Muir, President/CEO, Idaho Potato Commission. "Dishin' Nutrition is our way of helping consumers kick start their health goals in a convenient, affordable manner."
Austin's positive outlook on health and nutrition makes her the perfect portable fitness assistant. Since 2004, she has helped deliver the IPC's healthful messages about eating a well-rounded diet including healthy carbs, like Idaho Potatoes. Austin is all about implementing simple, healthy changes for a lifetime, which are reflected in the tips and recipes provided by the Dishin'Nutrition Widget.
"The IPC and Denise understand the two main obstacles for most Americans to commit to healthy lifestyle changes are time and money," said Muir. "We hope this free, portable Widget is the solution for many. It's like having a mini Denise right there to motivate you every day!"
This Widget is a continuation of the IPC's PR efforts conveying affordable, healthful options for consumers during these economically challenging times. Both the "Fit Tips" and recipes will please consumers' wallets and waistlines.
The Idaho Potato Commission is a state agency that is primarily responsible for expanding the markets for Idaho grown potatoes through advertising, promotion and research. The Commission also protects the use of the "Idaho Potato" and "Grown in Idaho" seals, which are federally registered Certification Marks that belong to the IPC. These Marks ensure that consumers are purchasing potatoes that have been grown in the state of Idaho.