2008 PMA Fresh Summit Attendees were "Hot, Hot, Hot" for Idaho® Potato Commission Booth

EAGLE, IDAHO, November 11, 2008 - Regular attendees of the Produce Marketing Association's (PMA) Fresh Summit have learned to expect the unexpected at the Idaho Potato Commission's booth, and 2008 was no exception. A record 870 produce industry professionals jumped at the opportunity to "shake their groove thang" like their favorite pop stars via green-screen technology. The aspiring entertainers' heads were superimposed on animated bodies of professional dancers and broadcast for all to see.

"PMA is the largest and most important retail conference for the Idaho Potato Commission," said Seth Pemsler, Vice President Retail/International, Idaho Potato Commission. "Thousands of potential customers gather at one venue, so it's important for us to keep them engaged all while conveying the selling power of Idaho Potatoes. For the fifth consecutive year, we pulled-off one of the most popular booths and definitely left a lasting impression."