News from the IPC "Retail" category

EAGLE, ID, June 19, 2008 - The Idaho Potato Commission (IPC) had one thing in mind when it launched its 2007 retail ad campaign - show retailers the power of stocking Idaho® Potatoes. Not only did they accomplish that, but also the comic book-inspired ads received accolades among the best in the industry. The ad campaign won numerous awards from the National Agri-Marketing Association (NAMA) and the Idaho Advertising Federation (IAF), beating out well-known campaigns like Pork's "The Other White Meat."

EAGLE, IDAHO, May 1, 2008 - Every year for 17 years, retailers have pulled out all stops to build the best and most creative Idaho Potato display in the country, and the entries for the 2008 Idaho Potato Commission's "Potato Lover's Month Retail Display Contest" prove that this annual event is better than ever. The Idaho Potato Commission's (IPC) Retail Display Contest received 1,886 entries this year and awarded more than $150,000 in cash and merchandise prizes to retailers across the country. In addition, every qualified entrant received a genuine Swiss Army watch worth $115!

EAGLE, IDAHO, October 3, 2007 - In Texas they do things BIG and while in Houston, Texas, for the 2007 PMA Conference, the Idaho Potato Commission is showing attendees it's the biggest potato gun in town. For three consecutive years, the Idaho Potato Commission (IPC) has had one of the most popular booths at PMA and 2007 will be no different.

EAGLE, ID, September 27, 2007 - The Idaho Potato Commission welcomes Kent Beesley as Retail Promotions Director/West. Beesley will be responsible for educating retailers on how Idaho Potatoes can help boost profits in the potato category in grocery stores and other venues where potatoes are sold. Kent's territory covers Arizona, California, Colorado, Idaho, Montana, Nevada, New Mexico, Oregon, Utah and Washington.

Retailers love their spuds, and from the 2,000 entries received, it's evident that February is, without a question, Potato Lovers Month. This year more than $150,000 in cash and merchandise prizes were awarded to retailers across the country and every qualified entrant received a free MP3 Digital Music player, a $70 value!

The Idaho Potato Commission (IPC) was recently part of a delegation of 35 Idahoans, including Governor C.L. 'Butch' Otter, who traveled to Cuba to meet with government officials to discuss trade opportunities between Cuba and Idaho. The Commission focused primarily on ways to sell fresh and/or processed Idaho Potatoes into Cuba as potatoes are an important staple in the Cuban diet.

Nampa, ID, February 16, 2007 -- According to the Idaho Potato Commission, the Idaho food company, Great American Appetizers, has announced the introduction of a new potato product line. The new business line extension includes two products, Betty Crocker Mashed Homestyle and Betty Crocker Gourmet Twice Baked Potatoes which join Betty Crocker Mashed Sweet Potatoes. Both use natural ingredients, including 100 percent Idaho Russet Burbank potatoes — America's favorite potatoes. Great American Appetizers licensed the Betty Crocker® name from the Minneapolis-based General Mills.

EAGLE, ID, January 2, 2007- One of the most popular display contests in the produce industry, the Idaho Potato Commission's (IPC) Potato Lover's Month Retail Display Contest, is getting ready to kick-off its 17th year with more prize money and bigger incentives than ever before. And the best part is everyone's a winner!

EAGLE, ID, December 12, 2006 -- The Idaho Potato Commission (IPC) announces its 16th Annual Potato Lover's Month Retail Display Contest, and this year it's bigger and better than ever! The February 2007 anniversary event will offer over $150,000 in cash and merchandise prizes - and it's easy to enter.